Consumers getting bolder with color
Small spaces like bathrooms are a good place to experiment with wall colour, such as PARA Paints' Castle Marne
(P860-2), pictured on the walls of this powder room.
More and more Canadians are experimenting with colour on their walls. That's the finding of a survey by PARA
Paints, in polling its more than 400 paint dealers across the country.
The study, conducted in late 2006, shows that only 39 per cent of consumers prefer neutral colour for their walls.
This compares to a 2002 PARA survey which revealed that 90 per cent of consumers opted for neutral colour – such as whites, beiges, and
grays – when painting their homes.
According to the survey, green is the number one choice, with 15 per cent of consumers choosing green shades for their rooms. Red and yellow are next, with 13 and 12 per cent of consumers, respectively, opting for these two hues. Blue is chosen by four per cent of consumers.
If you haven't yet experimented beyond neutral paints, PARA recommends introducing colour on a small scale. Begin
with any one room, such as a bedroom, dining room or living room. If you're apprehensive, small spaces like bathrooms or dressing rooms
are safe bets. An entranceway is another good area to try out brighter tones, since you get only glimpses of the space as you move
Choose from this season's hottest colour, including leafy greens, ocean blues, and harvest reds, oranges and yellows. PARA's top picks for the fall include Castle Marne (P860-2) green, Lagoon (P1567-2) blue, Garneta (P315-5) red, and Yarrow Point (P698-2) yellow.
More information is available at by calling 1-800-461-PARA.